U.S. Cultural & Heritage Marketing Council
2020 Visit Natchez Tourism Summit
October 3, 2019 – San Francisco – The U.S. Cultural & Heritage Marketing Council (USCHMC) was invited to participate in the Visit Natchez and the Natchez Convention Promotion Commission’s 2020 Tourism Summit. USCHMC presented a thought leadership discussion on cultural & heritage tourism and marketing during the program.
Located in the southwestern region of Mississippi, Natchez is set along the banks of the Mississippi River, and is some 90 miles southwest of the capital city of Jackson, MS; and approximately 85 miles north of Baton Rouge, LA. The community boasts historical landmarks, heritage sights and diverse cultural experiences. Known for antebellum mansions and the Natchez National Historical Park, the community’s historic core centers upon the African-American narratives connected to the slave markets of the 1700’s and the indigenous Natchez Indians of the region.
Richard Peterson, President & CEO of USCHMC states, “The opportunity to meet with the local business owners, tourism attractions and cultural experiences of the region provided unique insights for further tourism cultivation.” The Summit was attended by various community members and business leaders that included restaurants, attractions, walking tours, hotels, bed & breakfasts, and the National Parks district.
“Natchez as a community has a robust cultural & heritage story to share, while ensuring each sector of the tourism destination can bring forth their historic narrative, that connects to present-day living history.”, says Peterson. During the session USCHMC shared key insights and examples of national programs being utilized in destinations throughout the country that provided context to the Natchez tourism business planning process.
Following the Summit program, Peterson was invited to facilitate the Visit Natchez Tourism Community Roundtable session – to continue the dialogue of key business leaders and community members.