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This Privacy & Cookie Policy outlines the types of information we gather when you visit,, The Cultural Connection or any other official website or subscription service of The U.S. Cultural & Heritage Marketing Council, The Cultural Traveler, or The Cultural Connection (here after collectively referred to as ‘us’, ‘we’, or ‘our’), as well as some of the steps we take to safeguard your information.


Information Collection

  • We do not collect personal information about you when you visit our websites unless you choose to provide that information to us.

  • We use cookies to collect limited non-personally identifying information your browser makes available automatically whenever you visit a website. This information includes the Internet Address of your computer, mobile device or network, the date and time of visit, pages you visit on our site, your browser and operating system, the referring page (the last webpage you visited before clicking on a link to our sites), the exit link (the next webpage you visit after clicking off of our sites), any files downloaded, any pages shared, and search terms onsite and through search engines.

  • We use the aggregated information from all of our visitors to measure server performance, analyze user traffic patterns and improve the content of our site.

  • We sometimes track the keywords that are entered into our search engine to measure interest in specific topics, but we do not track which terms a particular user enters.

  • Some of our online services require you to register for an account. We ask you for some personal information in order to create an account (typically your name, email address and a password for your account) and we will use that information to provide the service.

Information You Provide

  • Information you volunteer by completing any optional online forms, including but not limited to our “Subscribe” form, online contest forms, our media interest/inquiry form, or email/newsletter subscription forms is used to help enhance our services, and may be shared with our employees and contractors for that purpose.


  • A “cookie” is a small text file which a webserver (for example the webserver) sends to your browser when you visit a website.

  • We may use “session cookies” which expire at the end of the browser session. They capture your activities during the browser session.

  • We may use “permanent cookies” which are saved in your browser. They collect identifying behavior such as web surfing and website preferences across multiple platforms. Cookies are stored until deleted by the user. No personal data is stored in the cookies used by us.

  • We may use “cookies” when providing personalization services. We use cookies to improve quality of our service and not to track any personal information.

  • The use of cookies is a standard practice among Internet websites and most Internet web browsers may be customized to reject cookies, to only accept or reject cookies by user intervention, or to delete cookies. However, some features may not function properly without cookies.

  • Cookies pose no risk to your computer, as they are simply text files and not executable programs.

  • You have the option to block or disable cookies. Using our websites without cookie functionality may not provide you with a customized experience. If you block cookies, no data will be placed on your browser and you will have to re-input your data on your next visit to our websites.

  • You can find more information on the use of cookies and on how to control and block cookies at

  • You can find cookie information specific to the EU and UK at

Tracking pixels/JavaScript tags/Web beacons

  • There are many terms used to describe the same functionality: tracking pixel, JavaScript tag, web beacon, web bug, page tag, pixel tag, or clear gif. All of these terms describe the placement of a small, transparent image on a web page, email, newsletter which is used to activity on that page to be tracked and recorded.

  • Tracking pixels function similarly to cookies.

  • We use tracking pixels to measure the effectiveness of marketing campaigns and to better understand and improve the user’s experience on our websites and to personalize marketing messages.

Information Sharing

  • We do not give, share, sell, rent or transfer any personal information to a third party, unless we have your consent.


  • Our websites contain hyperlinks to websites operated by third parties. These linked websites are not under our control and we are not responsible for the contents of any linked website.

  • We provide these hyperlinks to you for convenience only and the inclusion of any link does not imply any endorsement of the linked website by us. You link to any such website entirely at your own risk.

  • The content of other websites, services, goods or advertisements that may be linked to our website is not maintained or controlled by us. Therefore we are not responsible for the availability, content or accuracy or privacy practices of other websites, services or goods that may be linked to, or advertised on, our websites.

  • The privacy policies and procedures described here do not necessarily apply to linked sites. We suggest contacting those sites directly for information on their data collection and distribution policies.


Online Marketing

  • We use online marketing networks like Adara and DoubleClick to place digital advertisements on third party websites and platforms. These networks use cookies to tailor marketing messages based on identifiable needs and interests of customers.

Site Security

  • We take appropriate security measures to protect unauthorized access, alteration or destruction of data.

  • Anyone using this website expressly consents to such measures intended to prevent unauthorized attempts to upload, change information or otherwise cause damage to the site.

Policy Changes

  • Please note this Privacy Policy can change from time to time. We expect most such changes to be minor, but we will post those changes as they occur.

Contact us

  • If you have any questions, concerns, or wish to have your information deleted from our records, please contact our Data Protection Officer (DPO) by emailing and typing DPO in the Subject Line of your email.

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