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Power of Partnership Summit

The U.S. Cultural & Heritage Marketing Council is proud to be joining forces with the Cultural Heritage Economic Alliance, Inc., Tourism Cares and to collaborate as partners for the development and launch of the Power of Partnership Stewardship Summit (POPS), an event dedicated to exploring the intersections of culture, climate, and community in travel and tourism. The inaugural program will take place October 15-18, 2023 in Richmond, VA.




"At this critical time for our global travel and tourism industry, this is the unique opportunity to bring together the diversity of content and representative thought leaders together - as we address the established climate, culture and community pillars", says Richard Peterson, President & CEO of U.S. Cultural & Heritage Marketing Council.


The forum will bring the travel industry sectors such as destination marketing organizations, state tourism boards, social and environmental representatives, tour operators, culinary and small business partners, BIPOC (Black, Indigenous, People of Color, artists, and local community champions. The

Peterson concludes, "While the key goal of POPS is to generate action through partnerships, it is centered squarely on how travel industry professionals can have intentional and relevant business meetings and program sessions to take away key action focused initiatives for their own business or community."


To learn more, register to attend or become a sponsor the Power of Partnership Summit, visit: https://powerofpartnershipsummit.com/home



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