Navigating the Challenges of Funding Cuts

This critical funding setback - as reported by Travel Weekly among other industry outlets - clearly indicates we are at a critical cross-roads for our national travel & tourism industry. 

While the U.S. tourism industry is steadily rebuilding its global momentum, this funding cut to Brand USA will have unforeseen consequences for international visitation, local economies, and the small businesses that rely on tourism for their livelihoods.

Brand USA has been a catalyst for driving international travel to all corners of our country— amplifying the unique cultural and heritage experiences that shape our diverse tourism landscape. This reduction, decided by a narrow Senate vote and now heading to the House, puts at risk a successful public-private model -funded through ESTA fees - that has generated billions in direct economic impact. 

Let's lend our efforts to sustain and grow international tourism — for communities large and small, cultural & heritage experiences - and the creative economy that depend on it for sustainable viability and community development.

This is not just about funding a marketing organization. It’s about investing in jobs, small businesses, and the stories that make our destinations truly unforgettable.