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Cultural & Heritage Marketing: A Virtual Town Hall

Updated: Mar 24, 2021

Media Inquiries:

U.S. Cultural & Heritage Marketing Council

833.872.4862 ext. 1 /




San Francisco - September 24, 2020 – All sectors of the global travel & tourism marketplace have been impacted by the COVID-19 pandemic. From the rolling travel restrictions, to the critically important health & safety protocols, the travel & tourism industry continues to implement the safety & operational standards for their employees and guests. “From a national vantage point, cultural & heritage experiences, programs and events have suffered greatly from this pandemic.” said Richard Peterson, President & CEO of the U.S. Cultural & Heritage Marketing Council (USCHMC).

To support the re-opening and re-covery efforts of arts & cultural programs, museums, heritage & historic places and community festivals and events, USCHMC will be presenting a signature program on Thursday, October 1, 2020. The program is titled: “Cultural & Heritage Marketing Connections: A Virtual Town Hall.” The online event will showcase timely insights by leading tourism executives and civic leaders. Each will delve into real-time viewpoints to discuss the importance of developing cultural programs that reflect the history and diversity of communities, while also benefiting arts & culture experiences, tourism facing businesses, residents and visitors alike.

The guest speakers confirmed for the Virtual Town Hall progam include: Monica Smith, President & CEO – Southeast Tourism Society; Hillary L. Schieve – Mayor, City of Reno & Chair, US Conference of Mayors, Tourism, Arts, Parks, Entertainment and Sports Committee; Sherry L. Rupert, CEO – American Indian Alaska Native Tourism Association; John Tanzella, President & CEO – International Gay & Lesbian Travel Association; Moderator: Richard Peterson, President & CEO – USCHMC.

“Having a balanced approach to cultural & heritage sales, marketing and strategic planning is critical to support the collective efforts of a destinations unique cultural & heritage assets.” says Peterson. “By including artisans, craft makers, historic places, museums, performance venues, culinary & accommodation partners, and seasonal festivals the opportunity to showcase the diversity of our national cultural & heritage experiences will shine through.” concludes Peterson.

To learn more about the program and the panelists for the “Cultural & Heritage Marketing Connections: A Virtual Town Hall” visit


USCHMC’s mission is to amplify the importance of cultural & heritage sites, venues, artists, musicians, museums and experiences at the center of each community, and the social influence and impact to each resident and visitor. Through their diverse marketing, business engagement and strategic planning services, USCHMC provides their clients with a suite of business services and solutions. For more information on USCHMC visit

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