It was an honor this past week to serve as an instructor with International Institute of Tourism Studies at George Washington University for the Professional Certificate in Community-Centered Cultural Heritage Tourism program. The 'Experiential Product Development for Cultural Heritage Tourism' course brought together an impressive group of tourism industry professionals from around the globe to explore this critical ingredient at the center of cultural heritage tourism. We e

🎉 Celebrating the Inaugural Tri-Valley TWIST Weekend! 🎉 Reflecting upon June 4–6, 2026 - it was a blast as we marked the inaugural Tri-Valley TWIST weekend event - a new signature celebration of the arts, culture, culinary experiences, creativity, and community spirit that thrive throughout the Tri-Valley. https://visittrivalley.com/tri-valley-twist/ US Cultural & Heritage Marketing Council was honored to work alongside Tracy Farhad and Robin Fahr and the Visit Tri-Valley

USCHMC had a terrific opportunity recently to join Beard Bros Media Network host Brian Applegarth for an engaging conversation on Travel Tuesday — diving into the evolving intersections of cultural heritage tourism, community storytelling, agriculture, arts & culture, and the future of meaningful travel experiences. Watch the full episode here:Travel Tuesday Podcast Episode with Richard Peterson One of the most meaningful aspects of this conversation was the opportunity to ex

April 20, 2026 It's only been a few weeks...and I continue to reflect upon the Annual Cultural Heritage Tourism Conference presented by the Sitka Tribe of Alaska —and the powerful conversations that continue to resonate well beyond our time together in this gathering place. What stood out most was the shared recognition that cultural heritage tourism is at a pivotal moment. Across global communities, there is both an opportunity and a responsibility to create clear, intent