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Tri-Valley Community Leaders Invited To Cultural & Heritage Tourism Virtual Town Hall

Updated: Feb 9


Mural at the Bankhead Theater at S Livermore and Railroad; Artist: Trent Thompson @trentart_


Richard Peterson,President & CEO of the U.S. Cultural& Heritage Marketing Council, will speakwith members of the Tri-Valley community on Feb. 4 and Feb. 8 to gather insightsfor the region’s Cultural & Heritage Tourism Plan PLEASANTON, Calif. (January 28, 2021)—Visit Tri-Valley, the destination marketing organization (DMO) that represents the East Bay cities of Danville, Dublin, Livermore and Pleasanton, has partnered with the U.S. Cultural & Heritage Marketing Council (USCHMC) to host a series of Cultural & Heritage Tourism Town Hall meetings on Zoom on February 4th and February 8th. The Town Hall meetings will provide the opportunity for community leaders, business owners, artisans, musicians, cultural organizations, the agricultural sector and various tourism constituents to share ideas and insights on the Tri-Valley’s Cultural & Heritage Tourism Plan. “It is so important to get feedback from our community leaders as we work to develop our Cultural Heritage initiative,” says Tracy Farhad, Executive Director of Visit Tri-Valley. “Our goal is to weave the region’s rich arts, heritage and cultural experiences into every aspect of our efforts to promote the Tri-Valley area as a leisure destination. These Town Hall meetings are an opportunity for community listening and for culture bearers across the Tri-Valley to help guide us in developing our strategy and the stories we will tell.”


The community is invited to register for one of the Town Hall meetings on Zoom: - Thursday, February 4th from 10-11:30 a.m. - Monday, February 8th from 2-3:30 p.m.


Richard Peterson, President & CEO of USCHMC, will facilitate the meetings. Peterson leads USCHMC in amplifying the importance of cultural and heritage destinations, sites, venues, artists, musicians, museums and experiences at the center of each community, and the social influence and impact to each resident and visitor. More information about the thriving arts, cultural and heritage experiences in the Tri-Valley can be found at https://visittrivalley.com/things-to-do/arts-culture. To add details about your business, please complete a Business Listing Request here: h ttps://visittrivalley.com/about-tri-valley/business-listing-request. WHO: Visit Tri-Valley and U.S. Cultural & Heritage Marketing Council WHAT: Cultural and Heritage Tourism Town Hall WHY: An opportunity for Tri-Valley community leaders, business owners, artisans, musicians, cultural organizations, the agricultural sector and various tourism constituents to share their ideas and insights on the region’sCultural & Heritage Tourism Plan WHERE: Virtual Event on Zoom WHEN: The community is invited to attend one of the following events: - Thursday, February 4th from 10-11:30 a.m. - Monday, February 8th from 2-3:30 p.m. REGISTER: February 4th Town Hall: h ttps://visittrivalley.zoom.us/meeting/register/tZMtfuqgrz0rGtQYtZ5MHitcCu4KQfA Z 7kPs February 8th Town Hall: h ttps://visittrivalley.zoom.us/meeting/register/tZIsc-GrrTMtGdPyHmaIDoyrLxkwzfw1 z Mng About Visit Tri-Valley Visit Tri-Valley is a destination marketing organization (DMO) that represents the award-winning wineries, vibrant culinary and cultural arts scene, hotels and lodging, brew pubs and retailers within the cities of Danville, Dublin, Livermore and Pleasanton. With creative itineraries like the wine trail, beer trail, ice cream trail and caffeine trail, there is a plethora of activities for locals and visitors alike. More information about Visit Tri-Valley can be found at www.visittrivalley.com. ### MEDIA CONTACTS: Marcella Thompkins Account Director, McCue PR marcella@mccuepr.com Robin Fahr Director of Marketing & Communications, Visit Tri-Valley

robin@visittrivalley.com

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