Updated: Apr 5, 2021
RICHARD W. PETERSON
U.S. TRAVEL ASSOCIATION'S
NATIONAL COUNCIL OF ATTRACTIONS AND EXPERIENCES
San Francisco - December 10, 2020– The U.S. Travel Association has named Richard Peterson, President & CEO of U.S. Cultural & Heritage Marketing Council (USCHMC) to the National Council of Attractions and Experiences (NCAE) Board of Advisors. Peterson is also currently serving as Director At-Large on U.S. Travel’s Board of Directors.
“We are pleased to have Peterson join the NCAE Board of Advisors as we focus our collective efforts to support tourism recovery initiatives amid the impacts of the COVID-19 pandemic.” said Robert Graff, NCAE Chair, and Vice President Marketing & Sales, Bindlestiff Tours. “His work in the cultural and attractions arena will provide unique perspectives to benefit U.S. Travel’s efforts.”, concludes Graff.
Nan Marchand, Senior Vice President, Membership & Industry Relations for U.S.Travel shares,“The collective efforts of U.S. Travel’s board, membership, councils and committees working in concert to address the critical advocacy initiatives at hand will herald the path forward to tourism recovery. Peterson’s national perspectives with cultural experiences, museums, the arts and historic places will complement NCAE’s collective work.”, concludes Marchand.
The core pillars of NCAE include education, industry connections and research. “I look forward to contributing to the near-term needs facing our industry and U.S.Travel’s long-view strategic plans’., said Richard Peterson, President & CEO of U.S. Cultural & Heritage Marketing Council (USCHMC). “It is an honor to be joining the NCAE Board of Advisors and to work alongside my esteemed colleagues.”, concludes Peterson.
USCHMC’s mission is to amplify the importance of cultural & heritage destinations, sites, venues, artists, musicians, museums and experiences at the center of each community, and the social influence and impact to each resident and visitor. For more information about USCHMC visit www.uschmc.com.
About U.S. Travel Association
To learn more about the U.S. Travel Association and the National Council of Attractions and Experiences visit www.ustravel.org
U.S. Cultural & Heritage Marketing Council
San Francisco, CA 94114 / Toll Free (833) 872.4862