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Cultural Consumers: center stage at Heritage & Cultural Tourism summit

The Sitka Tribe of Alaska and Central Council of Tlingit & Haida hosted the 2022 Heritage and Cultural Tourism Conference, March 29-April 3, 2022 at the Harrigan Centennial Hall in Sitka, Alaska.

Richard Peterson, CEO of the U.S. Cultural & Heritage Marketing Council was a featured speaker and participant of this dynamic program; spotlighting the critical importance of understanding the global cultural consumer in the evolving reconnections of travel.

The conference brought together Alaskan cultural partners, community leaders, destination marketing organizations and Alaskan Tribal nations as conference sessions showcased the importance of cultural inclusion, intellectual property rights, and avenues in which to collaborate with the cruise industry, tour operators and local community partners.

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